Check out Arielle Tonkin’s article “Using Communications Media to Broadcast Your Business” – Artisans of the Valley is mentioned as an example of how to gain exposure through the media.

“Thus far on The Pro Shop, we’ve emphasized “leveraging” your marketing efforts: getting the broadest visibility and reach for the amount of resources (both time and money), that you spend on marketing. We’ve looked at publicizing your business and the unique value of your handmade products far and wide through traditional media channels, but specifically by ramping up your internet presence through some basic tips and strategies. Today, it’s time to turn on the TV! We’ll look at broadcasting your business through local and national television networks.”

http://www.finewoodworking.com/item/36432/using-communications-media-to-broadcast-your-business

Arielle Tonkin is a contributing author for www.custommade.com and www.finewoodworking.com